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    The Anatomy Of An Internet Marketing System


    Please let me tell you about the Internet marketing
    systems I use and find helpful. This information may be
    of some benefit to you, especially if your goal is to
    monetize your site or earn an income from your online
    marketing.

    My name is Titus Hoskins and I own and operate a very
    modest marketing website called http://www.bizwaremagic.com
    I have been designing web pages and sites since 1998.
    I have an Art/Education background but in the last
    couple of years I have been studying online marketing
    systems and using them.

    Email, Newsletter, Marketing, Online

    Yes, studying them, since I have an art background I like
    to examine beneath the surface of things or structures in
    order to get a clearer picture. I like to see the whole
    picture. The big picture. But the underlying elements behind
    these complex systems interests me the most. What's beneath
    the surface excites me, the structure holding everything
    in place. How they are designed, the methods and tools
    used to make these marketing systems work.

    Keep in mind, I still feel a bit funny calling myself an
    Internet marketer. Last week my marketing efforts make me
    around a thousand dollars; don't know if that qualifies me
    as an Internet marketer or not. Probably not. Most of the
    people I associate and have contact with, usually make that
    in a day -- the real smart ones make that in an hour.

    A thousand dollars in one hour?

    How is that possible? Well, the marketing experts who
    earn the big d's -- usually have complex automated marketing
    systems set up and operating on the Internet. These systems
    start with their own products but quickly expands and builds
    with large opt-in lists or ezines, 1000's of affiliates,
    large JV networks, multi-sites, viral marketing, membership
    forums, brandable ebooks, online marketing tools/resources
    and the list goes on...

    No doubt you may have stumbled across some of these
    marketing systems on the Internet... one of the first
    I really encountered was Internet Marketing Center run by
    the late Corey Rudl who died tragically in a car crash at
    the young age of 34. I made my first affiliate check
    through Corey's system and it changed the way I looked
    at the Internet forever. And the check was only $5!

    What made me earn that $5 was not only my own efforts but
    more importantly the whole marketing system behind IMC.
    It took an ordinary webmaster and showed him how to market
    on the web. It showed me the way. More importantly, it
    also taught me Internet marketing is a skill anyone
    can learn.

    These marketing systems can be good places for the
    beginning marketer to learn those skills. There are many
    marketing systems quietly working the Internet. Some of
    best (in my opinion) are Ken Evoy's whole Site Sell system,
    Marlon Sanders Higher Response Marketing, John Reese's
    Traffic Secrets, Bryan Winter's PushButton Publishing, Jeff
    Mulligan's CBmalls, Nitro Marketing...

    These Internet marketing systems are all different, yet
    they all have common elements or features that make them
    very effective and very powerful marketing systems. A close
    examination of the different components or parts might
    give you a better understanding of what makes these
    Internet marketing systems work.

    Here's a list of different parts of an effective Internet
    Marketing system:

    * Founder or Helm: All these marketing systems have a strong
    leader or founder at the helm. A very vocal and forceful
    communicator or spokesperson is needed as a focal point.
    And like any company, its only as good as the person leading
    it. Because the Internet is still a very 'scary' place for
    the average user; a friendly outgoing spokesperson is
    needed to break those barriers (real or imaginary) down.

    * Unique Product or Products: Most of the effective
    marketing systems have their own products to market.
    These can be digital info products, web building/hosting
    packages, or even self-contained marketing systems. Or all
    of the above. Some popular products that come to mind would
    include Ken Evoy's whole Site Sell and SiteBuildIt line,
    or Jeff Mulligan's CBmalls promoting the well known digital
    download affiliate site ClickBank.

    * Databases or Lists: All these systems collect and keep
    large databases or opt-in permission contact lists of
    customers and potential customers. The real net value of
    any marketing system is in the quantity and more importantly
    the quality of its lists. All deliver a weekly or daily ezine
    or ezines to these lists. Consider these Databases as the
    engines that empowers any Internet marketing system.

    * JV Networks: Most have large Joint Venture Networks or
    contacts that will kick-start any new product. Momentum and
    sales are created with these JV partners. An ideal JV partner
    is a well respected online marketer with very responsive and
    very large opt-in lists. If Databases are like engines, JV
    networks will fill those engines with the fuel they need.

    * Affiliates: The best marketing systems use 1000's of
    affiliates to promote and market their products. This is
    usually done in-house with their own affiliate program or
    onsite software set up. Some use third party affiliate
    programs like ClickBank, 1ShoppingCart, Commission Junction,
    LinkShare, or Shareasale. Your ignition.

    * AutoResponders: One of the most effective marketing tool
    these systems use, autoresponders are essential for delivering
    the sales. A series of follow-up e-mails will increase those
    sales dramatically, studies have shown that it takes 6 or
    7 follow-ups before someone purchases your product. Consider
    the autoresponder like a fuel injection system.

    * Tracking and Marketing Resources: All have extensive
    tracking and marketing resources, usually located online
    within a membership site. An easy to use and accessible
    tracking system for affiliates is needed. So too are
    marketing resources such as banners, links, coupons,
    graphics, seo tactics, landing pages, lead capture pages,
    brandable reports, articles and ebooks. Obviously, your toolkit.

    * Viral Marketing: All great Internet marketing systems
    use viral marketing techniques. This can be as simple a
    brandable reports, articles, software or eBooks. Affiliates
    can embed their own IDs and pass these viral products along
    to their friends and visitors, these useful viral products
    then get passed around all over the web. Creating links,
    contacts, buzz and funneling prospects back to your
    marketing system. Consider it your Turbo Charger.

    * Online Forums: Many of the better Internet Marketing
    systems will have an online forum where members can network
    and interact. Offering workshops and tutorials. This is a
    vital community building tool that must not be overlooked
    or underestimated. It will greatly enhance the effectiveness
    of any marketing system, building a foundation and launch pad
    for any new products. Your gas station.

    * Cross Promotion: These marketing systems can become very
    complex: promoting programs within programs, cross networking
    whole systems within systems, joint ventures within joint
    ventures... Marketing seminars, conventions and workshops
    are other lucrative features these systems use to market
    their products and to network with other marketers. Hybrid fuel.

    * Corporate Blogs: Most have company blogs or a network of
    members' blogs. Realizing the importance of these relatively
    new mediums for getting the word out. RSS feeds are also used
    to syndicate your sales message and content. That would be
    your satellite radio.

    * Affiliate Incentives: The better marketing systems have
    affiliate incentives and contests to motivate the sales force.
    From cruises to Ferraries...

    * They Pay Their Affiliates On Time: Might seem trivial, except
    for the affiliate. The best Internet marketing systems pay
    their affiliate regularly and on time. They are trusted and
    respected by affiliates and online marketers. This trust have
    been built up over many years of good solid business
    relationships. The best marketing systems are the ones that
    can harvest and develop those relationships with thousands
    or even millions of affiliates. Your accelerator.

    * Automation: The one key element that makes all of the above
    possible. These Internet marketing systems are automated to
    the highest degree possible. Without automation these large
    marketing networks could not function. Therefore, almost all
    the day to day running of a marketing system is automated and
    can run smoothly without much work or maintenance. The grease
    that makes everything run.

    * Internet: These marketing systems have taken full advantage
    of the world wide web and used it to their benefit. It permits
    global marketing with affiliates in every country around the
    world. A large multinational marketing force that is made
    possible only with the creation of the Internet. Consider it
    the clue that connects the whole system.

    The computer and the Internet make these whole automated
    marketing systems possible. Closely studied and dissected,
    these systems are complex, intricate creatures solidly
    embedded into the Internet and the lives of millions around
    the globe. Enabling lifestyles that offer mobility, freedom
    and enrichment never before seen this side of a PowerBall
    win!

    When you picture these complex marketing systems, don't think
    of computers, databases, autoresponders, wires...

    Rather, picture a sun drenched tropical beach with a light
    breeze and a clear blue sky. Picture a person sitting to one
    side, checking daily sales stats on a cool sleek shinny laptop...
    don't forget to zoom in real close and you will notice a slight
    smug smile. But don't stop there, if you stare really hard and
    think about what you have just read, you will have a clear view
    of an Internet marketing system.

    .....
    The author runs a modest Internet Marketing web site where you will find helpful online guides on RSS/Blogging, SEO, Affiliate Programs, List Building, Laptops, Internet Fax and quite a few Internet Marketing Tools. Including the very popular Free Desktop Calendar & Planner Copyright © 2006 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

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